01 / Founder
Gabo
Gabriel Valarezo
Strategy & Brand Relationships
@gabovalarezo
Mad Maximus · BCN · 2025
Where the game is played without a stadium. Mad Maximus, 48 ballers, World Champions 2023 crowned by Ronaldinho. Travis Scott × Nike. The cultural infrastructure of street football, built block by block from Barcelona to the world.
Enter Street Football
Editorial Music Vertical · In Development
Editorial music vertical. Film, photo, words. Rooted in the founders' background in electronic music and punk rock — built to document the scenes that shape culture from inside the room. In development · 2026.
Enter MusicThe connective tissue between scenes. Apparel, ritual objects and the everyday artefacts that carry the culture forward. For the people who don't consume it — they live it.
In Development · 2026